Purplex
Purplex

IGU manufacturer marketing

A fabricator choosing an insulating glass supplier wants to know which units you make, how quickly and how consistently. We turn your capability, quality controls and service into something they can check before the first trade conversation.

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A specialist replies within one working day.

Make unit capability easy to check

A fabricator choosing an insulating glass supplier wants to know three things: can you make the units they need, how quickly, and will every one be right. A fabricator should find all three answers on your site in a few seconds.

Put the unit options, lead times, quality checks and a named technical contact where a buyer can find them before they call.

A sealed unit specification sheet. A cross-section drawing of a sealed unit sits beside a list naming the outer pane, the gas-filled cavity, the warm-edge spacer, the seals and the inner pane. Beside it, options for double or triple units, glass, coating, gas and spacer colour, a five-working-day lead time and a contact for the technical team.
An insulating glass line at Doncaster Glass, photographed by Purplex for Edgetech
A sealed unit being finished on the lineA Doncaster Glass director on the factory floor

Edgetech: IGU makers on film, and the trade press

Edgetech makes warm-edge spacer for insulating glass manufacturers. We’ve filmed and photographed IGU makers that use it, including Padiham Glass and Doncaster Glass, so their own people explain what it does on their lines.

The Padiham campaign took that story to the trade press, in print, online and on social.

pieces of coverage for the Padiham Glass campaign, across print, online and social
19

Questions about IGU marketing

If your question isn’t here, call 01934 808132 or email [email protected].

How do IGU manufacturers win new fabricator accounts?

By making capability, consistency and service easy to check. Publish the units you make, typical lead times, how you check quality and who to call, then back it with trade press and film from your own lines.

Can you explain technical products without overselling them?

Yes. We work from your test evidence and your technical team’s wording, and we won’t publish a performance figure without its source.

Do you film in factories?

Yes. Our team films and photographs production lines and the people running them, as we did for Edgetech’s customers, with your safety rules followed on site.

Can you get our technical people into the trade press?

Yes. We find the subject your specialist can speak on with authority, write it with them and place it with the right titles. The Edgetech and Padiham Glass campaign produced 19 pieces of coverage.

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

  • The route from your website to an enquiry, on mobile and desktop
  • How customers find you in search, and who they find instead
  • What your campaigns, social and email are bringing in
Get my free marketing review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132[email protected]

Sam Cross, Commercial DirectorSean Scott, Growth DirectorEd Frater, Sales Director

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Discuss marketing for your IGU business.

Let us know which units you manufacture and the customers you want to supply. We can help explain your technical capabilities and service.

Prefer a conversation?01934 808132[email protected]
IGU Manufacturers
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