Window & door manufacturer marketing

An installer changes supplier when the range, lead times and support are clearly better. We help window and door manufacturers make that case to the trade, and send the homeowners those installers want.

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Market to the installer and the homeowner

A manufacturer has two customers: the installer who buys from you and the homeowner who chooses the product. Your website has to serve both, with a clear trade route for one and a way to find a local installer for the other.

Send homeowners to your installers and they’ll remember who sent them. That’s a better reason to stock your range than a discount.

Wwexcombewindows.co.uk

wexcombewindows.co.uk/installers

Wexcombe WindowsProductsInspirationFind an installerTrade customers

Find an approved installer

GU15Search

WindowsDoorsShowroom

1
Hartley GlazingCamberley, 1.8 miles
ShowroomWindowsDoors
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2
Brookside WindowsFarnborough, 3.4 miles
WindowsDoors
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3
Fernhill Home ImprovementsBagshot, 4.1 miles
ShowroomWindows
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4
Ashcombe DoorsFleet, 6.7 miles
Doors
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A window manufacturer’s website page for finding an approved installer: a postcode search, a list of four nearby installers with distances and whether they have a showroom, a map with numbered pins, and a panel inviting installers to ask about a trade account.

Timberlook windows and doors in the showroom, photographed by Purplex

A frame being machined in the Timberlook factory

Timberlook: 550+ qualified leads a month

A homeowner’s interest in Timberlook only becomes an order if an installer can supply it, so the brief covered both. The consumer website helps homeowners picture the windows in their own property, with local search, paid search and social bringing them to it.

The same identity runs through the trade PR, email and social aimed at the installers who stock the range.

qualified leads a month on average, from social and the website: 550+
pieces of trade coverage: 64

Read the Timberlook story

Marketing for window and door manufacturers

Questions about manufacturer marketing

If your question isn’t here, call 01934 808132 or email [email protected].

How do window and door manufacturers win more trade accounts?

By making the switch easy to justify: the range, lead times, delivery, support and the marketing help an installer gets. Put that in a trade section of your website, back it with trade press and email, and give your sales team material they can leave behind.

Should a manufacturer market to homeowners as well?

Usually, yes. Homeowners who ask for your product by name make your installers’ jobs easier, and that’s a reason for an installer to stock you. Timberlook markets to both: a consumer website for homeowners, and trade PR, email and social for installers.

Can you produce material our installers can use?

Yes: photography, film, brochures, showroom material and social content they can post as their own. The easier you make it for installers to sell your product properly, the more they’ll sell.

Do you work with systems companies and their fabricators?

Yes. Through Eurocell we’ve reviewed and improved marketing for fabricators in its network, including EYG and Williams Windows. There’s more on our aluminium and systems page.