Shelforce’s King’s Award entry and national PR
Shelforce's King's Award recognised a manufacturing business built around inclusive employment. Purplex helped turn its evidence into the award submission, then organised the press day and media activity that brought the achievement to national, regional and trade audiences.
campaign reach
Campaign reach across 26+ pieces of national and trade coverage.
Preparing the King’s Award entry.
Shelforce’s employment model was central to the entry. The submission had to explain how creating opportunities for people contributed to a working manufacturing business. We brought the company’s evidence together so judges could assess that relationship for themselves.
The submission ran to more than 7,000 words. Purplex attended award training and organised Shelforce's evidence around the judging requirements, explaining the employment model alongside the performance of the manufacturing business.
Planning the announcement and press day.
The announcement was an opportunity to introduce Shelforce to people who had never heard of the business. We planned a press day and coordinated broadcast, radio, national, regional and trade interest.
BBC Midlands Today and ITV Central were among the outlets covering the story. Broadcast coverage could introduce viewers to the people at Shelforce, while trade coverage put the award in the context of its manufacturing work. Both helped explain what the recognition meant.
National, regional and trade coverage.
The campaign’s reported reach exceeded 79 million across more than 26 pieces of coverage. Shelforce received the King’s Award; Purplex helped prepare the entry and ensure the achievement was heard.
The client film adds another perspective: Howard Trotter describes the working relationship behind the public story.
Shelforce on working with Purplex
Hear Howard Trotter describe working with Purplex on Shelforce’s award entry and the communications around its achievement.
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