Give a buying team a reason to stock your range and branch staff the information to recommend it. Trade marketing for manufacturers and suppliers selling through merchants and distributors.
A buying team can agree to a range while branch staff remain unsure when to recommend it. The buyer needs to see which customer requirement the range answers and why it merits space in the offer. Counter staff need the applications, the common product questions and a route to further help.
Purplex develops the material for those different jobs, from trade advertising to product explanations the channel can use.
An advert for a product stocked through a network should lead a customer towards that network. Check that the product and stockist information agree, and decide who handles an availability question. Generating interest without a usable buying route leaves the channel unable to benefit from the campaign.
DEKS’s strategy developed around merchants and installers, combining advice, social, creative, email and digital advertising. This trade advert introduces DEKS’s landscaping range.
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Are you looking for new stockists or more sales through existing branches? We can help plan the marketing around either priority.
01934 808132[email protected]