Give installers a reason to spend time with your product. Trade content built around the questions they need answered before using or recommending it.
Ask the trade which product questions cause difficulty in practice. Their experience can reveal where a demonstration, technical explanation or discussion would help. Purplex uses research and contributor interviews to choose the subject, then plans the format around what the viewer needs to see or understand. This gives experienced tradespeople a role in shaping the content.
The right contributor can recognise the difficulty and ask the follow-up question a script misses. Relevant experience matters more than a large following alone. Product information still needs checking with the technical team, and the viewer needs somewhere to find the detail after the film.
Wavin’s #PipeUp campaign.
Purplex’s work for Wavin included a plumber survey, contributors from the trade and a filmed discussion series. Research informed the topics, while planning, production and editing turned the conversations into content for the intended audience.
“Their in depth planning and careful organisation of the whole project really helped take the pressure off me and ensured the filming ran smoothly.”
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Which trades do you want to reach, and what would make your product useful to them? We’ll discuss how to explain that convincingly.
01934 808132[email protected]