Purplex
Purplex

Marketing to homeowners

Help homeowners understand the choice in front of them and find the business that can deliver it. Marketing that connects the finished result with a straightforward enquiry.

Timberlook windows in a completed home

Explain how the customer can buy

A homeowner may like the product without knowing whether to contact the manufacturer, visit a showroom or speak to an installer. Make that route explicit. If you sell direct, explain the area and work you cover. If a partner handles the installation, lead the customer to that partner with enough product context to continue the discussion.

Use project examples to answer a real doubt

Choose projects that explain a decision a customer is likely to face, such as the product’s appearance in a similar home or the work involved in an installation. Connect the example with the options and first appointment. The visitor should leave understanding more than the fact that the finished work looks attractive.

The Lightfoot Windows website on a laptop

Lightfoot: a clearer route to a quote

45%

of all leads came through the new website, within the wider digital strategy

Lightfoot Windows is an established Crittall specialist. Its new website paired original film and photography of finished work with an indicative estimator and quotation routes, so homeowners at different stages could understand the options and take the next step.

“The statistics far outweigh our previous performance in these areas.”

Gary SmithBusiness Consultant, Lightfoot Windows
Read the case study

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

  • The route from your website to an enquiry, on mobile and desktop
  • How customers find you in search, and who they find instead
  • What your campaigns, social and email are bringing in
Get my free marketing review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132[email protected]

Sam Cross, Commercial DirectorSean Scott, Growth DirectorEd Frater, Sales Director

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Turn homeowner interest into enquiries.

Let us know what you sell or install and the area you cover. We’ll discuss how to reach homeowners looking for the work you want.

01934 808132[email protected]
Your brief
  • Your service area, project types and the enquiries you want more of.

We’ll only use your details to reply to this enquiry. Privacy notice