Purplex
Purplex

Marketing to architects & specifiers

Make it easier for architects and specifiers to judge whether your product belongs in their project. Put the application and supporting evidence within reach, with a direct route to technical advice.

Aquarian technical feature in Building Products magazine

Give a specifier enough information to assess the product

A professional should be able to establish the relevant application without registering for a brochure or piecing together unrelated documents. Keep the product explanation beside the evidence that supports it and make important conditions visible. Where the requirement needs judgement, a direct technical contact should carry the discussion forward.

Make project content answer a specification question

A finished building can show the product in use. The account becomes more valuable when it explains why that application was suitable and which project requirements mattered. Keep that detail available in the product journey as well as in the press feature.

Brick-clad houses on a development by Aquarian Cladding Systems

Aquarian: technical content and specification media

+41%

organic traffic in nine months

  • Website
  • SEO
  • PR

Aquarian’s strategy brought its website, SEO and PR together around the business’s technical knowledge and project evidence. The published Building Products feature shows what that knowledge can become when a real application is explained in depth.

The feature provides a closer view of the content itself: a project and product account written for a professional audience.

Read the case study

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

  • The route from your website to an enquiry, on mobile and desktop
  • How customers find you in search, and who they find instead
  • What your campaigns, social and email are bringing in
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Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132[email protected]

Sam Cross, Commercial DirectorSean Scott, Growth DirectorEd Frater, Sales Director

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Reach your specification audience.

Tell us about the products you want specified and the questions you hear from project teams. We can discuss how to help them assess your range.

01934 808132[email protected]
Your brief
  • The products you need specified, the applications and the audiences influencing selection.

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