Website design and local digital marketing for Sherborne
With more than 30 years of trading behind it, Sherborne wanted more customers across Hampshire, Surrey, Berkshire and South-West London to discover its products and completed work online. A website audit led to a rebuild, followed by monthly SEO and targeted paid-social campaigns.
organic user growth since 2021
Published Sherborne website and digital-marketing strategy.
A website for an established local business
The website needed to show Sherborne's products, completed projects and experience clearly enough for a prospective customer to make contact. The audit established the priorities for a complete redesign and build.
We reviewed the existing website before recommending a complete redesign and build. The work organised the information around what customers needed to know and made it easier to get in touch with Sherborne’s team.
Search visibility and relevant social audiences
After launch, monthly SEO work developed Sherborne’s visibility in search. Paid-social campaigns provided another route to prospective customers within the business’s market.
The website gave this activity somewhere relevant to lead. Someone responding to an advertisement or finding Sherborne in search could explore the products and projects before deciding whether to enquire. Ongoing search work continued after the new site launched.
Growth in the website audience
The published case reports 135% organic user growth since 2021 and a 66% increase in website users. Monthly users rose from 2,487 to 4,134 over the two-year comparison described in the case.
Sherborne’s published case also reports a 90% conversion rate. Chris Long describes an increase in prospects after the website and digital strategy were introduced. His account provides the client’s view alongside the website figures.
Sherborne Windows: published results
Swipe or scroll across to see the reporting periods.
| Measure | Result | Period |
|---|---|---|
| Organic user growth | +135% | Since 2021 |
| Website users | +66% | Since 2021; the case describes a two-year comparison |
| Monthly website users | 2,487 → 4,134 | The published two-year comparison |
| Reported conversion rate | 90% | As reported in the published case |
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