Homeowner product enquiry
Appropriate installer or stockist, followed by a product and project discussion.
Marketing across multiple audiences
Keep the sale moving when one audience needs another to act. Marketing for businesses whose products are specified, supplied or installed through a wider network.
Find the handover where interest stops
A homeowner can ask for a product without knowing which business can supply or install it. A specification enquiry may need a technical discussion before anyone places an order. Map where each type of enquiry should go and which product or project information the receiving team needs.
Two enquiry routes
Specification question
Technical team, followed by the relevant documents and an application discussion.
Keep the product promise consistent across the network
An installer needs practical information that a homeowner may never read. Keep the product names and supported claims consistent across both journeys, then give each audience the detail needed for its decision. That lets partners continue the customer’s conversation without first reconciling different descriptions of the range.
Agree what happens if the nominated partner can’t help, including who finds an alternative contact and whether the original enquiry details can be passed on. The customer shouldn’t have to start the search again.
Williams: separate trade and domestic website routes
Williams Windows & Doors needed its brand and website to serve trade and domestic audiences. After a marketing audit, Purplex developed the identity, website and sales material around those needs, with separate website routes under the same identity.
Find out where your enquiries are leaking.
Free marketing review
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
- The route from your website to an enquiry, on mobile and desktop
- How customers find you in search, and who they find instead
- What your campaigns, social and email are bringing in
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Plan marketing for your different audiences.
If several people influence the sale, we can help work out what each needs to know and how your marketing should reach them.
01934 808132[email protected]