AI, awards and customer growth in the April webinar
Purplex reported on the 22 April 2026 business-growth webinar on 27 April. The session formed part of Andrew’s wider work advising and speaking to business leaders in specialist markets.
The discussion covered the commercial use of AI, industry awards and Andrew’s growth wheel: attracting customers, converting enquiries and retaining business. Together, those subjects connect marketing choices with sales, customer relationships and the capacity to deliver.
Review customer attraction, conversion and retention together
The growth wheel considers how a business attracts suitable prospects, converts interest into customers and gives existing customers a reason to stay. Reviewing all three can help a leadership team decide where more attention would be useful.
For example, a company with plenty of enquiries may need to examine follow-up. An established supplier may see more opportunity in its existing relationships. A new product may need awareness and a clearer explanation before its sales team can develop demand. Comparing these situations helps a management team locate the decision that needs attention.
Andrew's TEDxBristol talk
Watch Andrew's separate TEDxBristol talk on purpose and rebuilding after a major business setback.
